I am not in the industry, do not know the jargon but thought I had something to share. I write from layman perpective - a-la experience, saying what worked for me and what didn't.
I did not imagine it would take off so. Counsellors, Doctors, Life Coaches have applied as writers as have Mums and Bloggers - so there'll be a good mix of stuff coming up.
If you think you might like to write for Self Avenue, from whatever walk of life you're from - take a gander here. Yes, you get paid :)